Under Armour (UA) had its problems before CV-19 and, no doubt (at all), CV-19 has caused UA further financial difficulties with its retail business, indeed UA state that in “…retail stores, traffic trends remain challenged”. Let’s hope that actions follow on from those words. “The MapMyFitness platform, which includes MapMyRun and MapMyRide, remains a crucial element of Under Armour’s digital strategy, as does its connected footwear business.” Looking to the future, the following is a key take-out of their aspirations: In highly related news, Under Armour also announce Q3.2020 earnings which have some posiitve points but which also point out “material impacts” and an expected loss of at least $800m for FY2020.
Profile information and account settings.However, even if you do move to MapMy Run you will lose these
Premium memberships will be cancelled on Nov 30th, 2020, and Under Armour will be enticing users to migrate to MapMyRun and to sign up there to the premium service. Owner, Under Armour, has announced that the service will be retired on 31 December 2020.
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