For two people to get five meals per week, for example, it’s $9.90 per dish. The price-per-meal goes down a little with different plans. Do the math and you’ll see that works out to $10.75 per meal – about the cost of a Triple Bacon Burger with fries at Applebee’s, and a little more than the Ancient Grain, Arugula, and Chicken Salad from Panera Bread. Per their website, the “Classic Plan” for a family of four costs $129 per week for three meals. To come up with an estimate of the cost per meal, let’s use Hello Fresh. But I still wonder if the culinary convenience these services offer is worth the cost. Each meal had several different spices and liquid components, so the trash created by just a couple of dinners was unreal. First, it really bugged me that every single ingredient for each meal came in its own plastic bag or canister. Receiving the box of goodies in the mail was fun at first, but I was quickly overwhelmed with the process. Related: 9 Strategies for Cutting the Cost of Convenience.That way, I could try the first delivery then cancel the service before they charged my credit card for future weeks. While I was at it, I went ahead and “paused” meal delivery for the next few weeks (Blue Apron does let you skip weeks without penalty). Of course, I added the coupon code to bring that total down to around $35. I went ahead and selected the three-meals-a-week plan for $59.94. You can’t just select a single meal for delivery you have to choose a program that involves ongoing ingredient delivery in perpetuity, and give them your credit card information so they can charge even if you forget. The initial downside of signing up for Blue Apron (and other ingredient delivery services) is that they’re “subscription services,” meaning you must sign up for ongoing service. After receiving a $25-off coupon for Blue Apron via email, I figured I might as well try it. While I’ve explored most of the other meal delivery services by reading reviews and talking to others, my experience with Blue Apron was first-hand. And without a coupon, the “service” these companies offer is downright laughable. If you believe the marketing videos and clever website tutorials offered by meal delivery services like Blue Apron, Hello Fresh, and Plated, the scenario described above is what you’d expect when you sign up.īut I’m here to offer an alternate view as a consumer, my experience with meal delivery was not carefree, enjoyable, or even that tasty. Worse, it was waaaaaaaaaaaaaay too expensive – even with a coupon.
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